Infinite Scroll: The Web’s Slot Machine | TechCrunch

Infinite Scroll: The Web’s Slot Machine | TechCrunch.

Nir Eyal examines why people keep on scrolling, using easy to comprehend psychology reasoning and apt analogies. Quote of the article:

“I dare you to go to the Pinterest homepage and not feel tempted to scroll just once. It’s like opening a can of digital Pringles.”

I don’t use Pinterest so much but yea I totally understood the analogy.

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